Take an extra 50% off!
You’re a big part of our journey and this sale
is our way of saying thank you!
Style & Styleability is a 5 week online class teaching my 10 Secrets to Timeless Style — it’s the foundation of fashion no one ever taught you. They apply no matter your weight, your size, and stay true over the years as you and your personal style evolve.
This is the intelligent woman’s approach to style. Unlike magazines, there are no trends, no boxes {“4 body types”} and no “must haves.”
It’s one-part the science of style {the anchor} and one-part a guided journey to your own personal style {your unique sails}. It’s a recipe to feeling more like yourself, taught by your personal stylist who’ll help you look the way you want to feel.
You stop waiting. “If only I had more money or weighed less.” You’re done feeling stuck in a rut.
You finally discover YOUR UNIQUE PERSONAL STYLE
& how to love what you have now, your closet & your body. It’s time to choose joy.
No more exhausted mornings. “I have so many clothes but don’t know how to wear them.” Stop settling.
Now you see endless possibilities in your closet, know the steps to MAKE THE MOST OF WHAT YOU ALREADY OWN & spend more wisely.
Done with feeling average or meh when you look in the mirror. “I want to look polished & pulled-together.”
Radiate who you are walking into first dates, final interviews
& build flourishing empires
with AUTHENTIC CONFIDENCE to feel effortlessly chic.
CLARITY: YOU’LL SOAK IN KNOWLEDGE watching classes filmed at the Dean Street Studio with my personal wardrobe, exclusive content taught only inside Style & Styleability.
- 10-Part Video Class: 10 Secrets to Timeless Style
CONFIDENCE: NEXT YOU TAKE ACTION musing on writing prompts inside the journal and creating new outfits from your closet. You’ll stretch your creativity and develop refreshing new habits.
- Journal Companion: More insights from Hilary plus deep heart questions for you with space to write
- Style Scavenger Hunts: See your closet with fresh eyes and experience a new level of creativity
JOY: THEN WE SHARE IN COMMUNITY inside our private forum. You’ve never met a nicer group of bettys who believe in encouraging beauty!
- Treehouse of Trust: A private forum open for you all year round
- MY BUDGET FEELS TIGHT RIGHT NOW. HOW DO I KNOW IF THIS IS THE BEST INVESTMENT FOR ME?
- How much did you spend on clothes in the last year or two? More than $397? Choose style education instead of more style stuff.Take the money you were going to throw at clothes you were just kind of guessing on, and invest it in learning how to shop smarter for a priceless wardrobe you know how to remix and absolutely love. Plus a foundational education that always fits and is never dated {which you can’t say about those jeans you’re eyeing!}Ten years from now, you’ll be grateful you put a hold on buying more things, to take this season to learn what you really love.
- CAN I PARTICIPATE IN ALL FUTURE SESSIONS TOO?
- Yep! I want you to continue to build upon this knowledge, benefit from all future additions to the program and grow alongside your classmates as you foster those relationships and inspire one another.
- WHAT’S YOUR REFUND POLICY?
- We have a questions-asked refund policy within 10 days of class starting. Questions asked, you say? In order to receive a refund you’ll need to provide your completed journal and style challenges for week one. I believe 100% in this class and if you aren’t connecting with it after going through the first chapter in full, I want to learn from your experience to improve it for the next round of students!
Doors Close in…
I CAN’T WAIT TO SEE YOU GLOW!
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tired of feeling average? READY TO FEEL REMARKABLE?
I CAN’T WAIT TO SEE YOU GLOW!
Have a problem, love? Drop Team Dean a note!
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Each week you’ll dive into two of 10 video classes filmed at the Dean Street Studio with my personal wardrobe, in which I teach my 10 Secrets of Timeless Style — exclusive content taught only inside Style & Styleability. These are the foundations of fashion no one ever taught you, until now!
Accompanying that is our 40+ page journal with more teaching, insights and examples. Plus questions for you to answer with lots of room to write. After all, your style depends upon who you are, where you’re headed and how you want to feel so it’s time to get clear on your unique path and desires.
Next, you’ll take action with new style scavenger hunts each week and share what you’ve created inside the Treehouse of Trust. This is how we stretch your creativity and rock your world with more than you ever thought possible in the closet that’s already hanging right in front of you!
done feeling bored? READY TO FEEL BRILLIANT?
Doors Close in…
I CAN’T WAIT TO HAVE YOU IN THE TRIBE!
Have a problem, love? Drop Team Dean a note!
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Instead of wasting another $1818 THIS YEAR or $18K OVER THE NEXT 10 YEARS,
why not INVEST JUST $297,
learn to shop smarter & WEAR 100% of the clothes you buy,
& SAVE $600 this year alone?
speaking of,
HAVE YOU EVER CONSIDERED
YOUR CLOTHES IN PRICE PER WEAR ?
Considering you’ll use these timeless principles for the next decade,
STYLE & STYLEABILITY IS JUST 11 CENTS A DAY.
CHOOSE KNOWLEDGE over things
CHOOSE SAVVY over splurging
CHOOSE TIMELESS over trends
CHOOSE CONFIDENCE WHICH IS PRICELESS
tired of guessing? READY TO GLOW?
Doors Close in…
I CAN’T WAIT TO SHOW YOU HOW!
Have a problem, love? Drop Team Dean a note!
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AT 9 YEARS OLD I RECALL WORRYING THAT CARRYING A PURSE TO CHURCH MIGHT LOOK TO THE OLDER GIRLS LIKE I WAS TRYING TOO HARD.
I remember that young, wanting to be stylish, pretty, and feeling self-conscious about how other girls would see me.
At eleven, the youngest and smallest in my advanced ballet class, I tried on every tank top I owned under my leotard. None of them looked anything like what the older girls were wearing. I mustered up the courage to ask, “Where do you get your tank tops?” “Oh, it’s a sports bra.” Mortified. My first blatant attempt at trying to copy what I thought was a fashion trend.
In high school my favorite store was the Gap during it’s Bland Years. We were a match made in heaven. I bought identical pull-overs in black, cream and grey. I owned no color other than blue. In anything.
My favorite brand in college was Banana Republic. I should have been a member of Young Republicans for as nerdy as I dressed: headbands, khakis, more plain pullover sweaters. I can’t recall one thing I owned with a pattern other than floral dresses.
Meh, bland, overly casual, too old or too young for my age. I had no understanding of shapes, accessories, colors — I didn’t know even one of the 10 secrets I teach inside Style & Styleability.
While my weight went up and down I played with my hair color — what was already not great became even worse as I tried to dress my new shape and color palette. I couldn’t figure out what worked, why I wasn’t quite fashionable, cool, didn’t look like the successful New York City dancer that I was when photos like these were taken on tour with the Broadway show “42nd Street” or the Radio City Rockettes.
I WASN’T TRAGIC. I WAS NEVER GOING TO BE NOMINATED FOR THE TV SHOW, WHAT NOT TO WEAR.
(Though shouldn’t I have learned something from all the reruns I’d watched of it??)
I looked fine, okay, average. But I never looked, or felt, remarkable. I watched other girls and felt like they had an “it factor” that eluded me.
I was the girl-next-door before she takes off her glasses, lets down her bun {and then kills it on the dance floor at prom}.
THE PROCESS WAS SLOW. THERE WAS NO OVERNIGHT TRANSFORMATION.
I didn’t hire anyone, or start reading any new magazines. This was years after I moved to New York so the city alone wasn’t the answer. But I matured, and I started paying attention. I became a detective, breaking apart what was working in women I admired, outfits I desired.
I analyzed the difference between inexpensive dresses that looked cheap and those that passed for chic. I had very little money as an actor but I read issues of Lucky Magazine like they were college textbooks, making notes in the margin. I paid attention to which things were from Forever 21, yet my eye was always drawn to was the most expensive piece, so I started to analyze what was different about those items.
And honestly, it happened without my consciously realizing it.
But I do remember three and a half years ago, emailing my friends the various style blogs I was swooning over, and having them reply, “She reminds me of you.” Really?! I didn’t see it.
NO ONE WHO KNEW THE GIRL ABOVE, WOULD EVER HAVE IMAGINED THE TWIST IN THE STORY. LEAST OF ALL ME.
Three years ago I became a stylist.
I SPENT YEARS SEARCHING FOR THE ANSWER FOR MYSELF, THEN YEARS PERFECTING THE SOLUTION.
Now, I’m here to help you follow in my footsteps in the next five weeks.
My whole life I was a teacher. I was the girl choreographing the dances starting in elementary school right on through professional performers: breaking down tap steps, making the complex easy, living for that aha moment when someone saw themselves in the dance mirror … and now the dressing room mirror.
All those takeaways from taking notes in my Lucky Magazine like a Nancy Drew nerd — they became my lesson plan for Style & Styleability. I realized if I had uncovered the recipe to blossoming, I could teach it to you.
And I realized if blossoming made me this much happier, joyful, more confident — truly, changed my life — I could do that for you.
There’s a whole new level of beautiful you’ve yet to experience.
It gives you confidence you didn’t realize was missing in every area of your life — you make eye contact with more gentlemen in line for coffee or initiate more sex with your husband, you approach “big people” at events you didn’t have the confidence to before or get noticed at work for looking more polished and pro, you float into your school reunion instead of slink, you’re the hot mom you always envisioned you’d be.
It gives you the power to be the woman you’d always dreamed you could be.
I smile more. I get more compliments, I give more compliments. The little everyday things have more feminity, beauty and joy.
And I’m utterly in love with my life. It’s not perfect, I’m not perfect, but I know that I’m crafting the life of my dreams. And I know the girl in the Nikes and mom jeans wouldn’t have made it half this far.
I can’t put into words how marvelous it feels to walk into a room as “the after”. But I can show you how so you can feel it too. If it’s possible for me, it’s possible for you.
It’s time to say yes to Style & Styleability and take your story to the next level.
tired of struggling? READY TO FEEL SUCCESSFUL?
Doors Close in…
CAN’T WAIT TO TEACH YOU EVERYTHING I KNOW!
Have a problem, love? Drop Team Dean a note!
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- I’M TRYING TO BUY LESS. WILL THIS CLASS JUST MAKE ME WANT TO SHOP MORE?
- Nope! My focus is 100% on making the best use of the closet you already own. And I promise we’ll expand your vision in there. Sure, you’ll discover some key pieces you’ll want to buy, giving you more options with what you already own. But when you do invest, you’ll know you’re spending smarter on items you know exactly how to style. This class will help you spend more wisely for years to come, meaning this class is the ultimate coupon book. {wink}
- I HARDLY OWN ANY CLOTHES. AND WHAT I DO OWN IS LAME. WILL I FEEL LIKE A DORK TAKING THIS CLASS WITH MY PATHETIC EXCUSE FOR A CLOSET?
- If there’s one thing I can guarantee you will NOT feel in Style & Styleability, it’s pathetic. I’m thrilled to say the Dean Street bettys are so welcoming, excited to learn, and all coming from vastly different places.Instead of feeling like you’re lacking, you’ll be gaining foundational knowledge. Even if it’s implemented in baby steps as your closet grows over time, you will be on the path headed straight out of closet-shameville. Don’t wait until you have a better closet or a better style. This class is created to help you get that!
- HOW MUCH TIME DO I NEED EACH WEEK?
- I’m quite a busy gal myself so I worked hard to create great content and action steps that you can complete in just two hours a week. The class is entirely on your own schedule and can be divided up into 10 minutes a day or all in one sitting. The style challenges can take hours if that’s what you want to invest — some bettys knock’ em out fast, others pour a glass of wine and really enjoy taking an evening to explore — it’s up to you. Please note you will need an internet connection to access most of the class, though you can print the journal to write in the park or download it for offline reading.
- I’M TRAVELING, GETTING MARRIED OR (INSERT BIG ACTIVITY). IS THIS A BAD TIME TO JOIN?
- On one hand, you’ll be happiest if you can really soak in this class. On the other, you have to keep getting dressed every day in the meantime! And will probably spend money on clothes before the next round of Style & Styleability is offered, right? There’s never a perfect time. You have lifetime access, and I believe getting 50% out of it now and 100% when you join us the next round means 50% more confidence and joy in the meantime.
- I LIVE IN AUSTRALIA. WILL BEING IN A DIFFERENT TIME ZONE OR SEASON MEAN I’M MISSING OUT?
- Not at all! The style challenges are not attached to seasons…they’re about big picture principles and stretching your creativity, whether wearing sundresses or sweaters.
- I’M A FELLOW STYLIST AND WOULD LOVE TO LEARN HOW TO HELP MY CLIENTS BETTER. SHOULD I TAKE THIS CLASS TO DO THAT?
- No, I don’t recommend it. I would love to help you grow your business! Check out my business coaching for more on that as I’ve worked with many fellow stylist and style bloggers. However, this class really teaches my unique proprietary principals, and I’d hate for you to always have to be saying to your clients “well as I learned from Hilary Rushford’s Style & Styleability…”. Thus I recommend you craft your unique perspective, voice and offerings without taking in too much from other stylists to cloud your own thoughts. And in the meantime come learn how to build and run a business from me because the world needs more people like you to make it a lovelier place.
- TRUTHFULLY, I WEAR A LOT OF YOGA PANTS, TENNIS SHOES, TEES — AND I LIKE THEM. I DON’T WANT TO BUY NEW CLOTHES. CAN YOU HELP ME FEEL MORE STYLISH IN THE SAME DAILY “UNIFORM” I LOVE?
- Not really. If you don’t want to do more than open a can of soup, you shouldn’t sign up for a cooking class. You’ll never be a great cook with only soup cans, but if you don’t care, you shouldn’t bother studying with a chef.As much as this class is uniquely personal — I don’t try to give you my style or anyone else’s. Making sure you’re dressing to feel the way you want — there’s no magic spell to make yoga clothes look like real clothes. Jackie Kennedy could be wearing them and she’d look like she was going straight to the gym, no matter how she accessorized or styled it. Be honest about what you want. Do you want to look and feel more chic and stylish? Be honest about where you’re at. Are you willing to have an open mind and explore some new styles? Then I can absolutely help! {And there are just as comfortable and functional real pants, I promise!}
* Have more Qs?
We’re truly here to listen, discuss and help you make the best decision for you.
Drop Team Dean a note.
tired of feeling confused? READY TO FEEL CONFIDENT?
Doors Close in…
SO PROUD OF YOU FOR TAKING ACTION!
P.S. Have a problem, love? Drop Team Dean a note!